Client: Yorkshire Water
Brief: The project centres around creating a distinctive, engaging illustration style to bring their internal culture and values to life. Using the idea of “Shoes on! We’re off.”, the concept uses footwear as a visual metaphor for the steps we all take, individually and collectively, to shape a positive culture and build a thriving Yorkshire.
Bold, colourful illustrations, paired with playful Yorkshire-inspired language and everyday references, create a warm, approachable and recognisable visual language that encourages people to get involved and move forward together.
