Client: TEC Partnership
The challenge: Create a cohesive brand system for TEC Partnership’s East Riding colleges, bringing each institution together under one identity while allowing them to retain their individual character.
The creative thinking: Develop a flexible visual system that balances consistency with individuality, giving each college its own personality while maintaining a clear connection to the parent brand and appealing to a diverse audience.
My role: Creative development, art direction and design of the brand system
The result: A connected family of college identities, creating a recognisable overall brand while giving each institution the flexibility to express what makes it unique.
Early stage concepts ahead of final execution