Client: scoff
The challenge: Create a distinctive identity for a new Italian café that captures the warmth, generosity and nostalgia of traditional home-cooked Italian food. The brand needed to stand out while reflecting the authenticity of Nonna’s kitchen.
The creative thinking: Developed a playful, characterful brand identity that brings a fresh personality to traditional Italian food. The creative direction balances Italian heritage with a contemporary feel, capturing the warmth, humour and unapologetic generosity at the heart of the offering.
My role: Brand strategy, creative direction and visual identity development.
The result: A distinctive and welcoming brand with plenty of personality, bringing the spirit of Italian home cooking to life. A flexible visual identity that celebrates hearty food, generous portions and the simple pleasure of a proper home-cooked meal.
