Client: L'Oréal PPD
The challenge: Refresh the branding for L’Oréal PPD’s global annual awards, creating an engaging identity to celebrate creativity, innovation and excellence across its international professional salon network.
The creative thinking: Developed a bold, energetic visual style that brought the awards categories to life and worked consistently across print, digital and video.
My role: Creative direction and design, developing the awards branding and campaign assets across multiple formats.
The result: A vibrant, refreshed awards experience that brought the global programme together, creating a consistent and memorable look across every stage of the competition, from entry through to the Paris finale.
Freelance project with Mantra.
Award category posters and pull-up banners