Client: L'Oréal
Brief: Event branding for L'Oréal Connects' annual leadership conference. The five areas of expertise are each represented by a distinct brand colour. While each area has its own identity, they are interlinked to symbolise unity under the main L'Oréal brand.
Freelance project with Mantra.
![](https://cdn.myportfolio.com/b1e2d1646fb8bf1b3145be93bb75d112/2bfa9699-1cd4-4cd5-a8de-f0c9d42d421f_rw_1920.jpg?h=d91951e5ab9e9b0b85ba12f074154198)
L'Oréal Connects brand ident
![](https://cdn.myportfolio.com/b1e2d1646fb8bf1b3145be93bb75d112/9e20baa1-a1e2-49cb-9ef8-c23fffa99413_rw_1920.png?h=351749b597ccb5379948be4802b8e713)
![](https://cdn.myportfolio.com/b1e2d1646fb8bf1b3145be93bb75d112/50f7228d-2949-40c2-bc16-bdff1dd6d89a_rw_1920.jpg?h=aeed6b5c87fd7aacd5dcd6f9ac3a2bec)
![](https://cdn.myportfolio.com/b1e2d1646fb8bf1b3145be93bb75d112/ab91dcef-de2b-4748-a1f8-2e5a9c29f877_rw_1920.jpg?h=30a5846a44c775915793b3e29c2e9fe5)
L'Oréal Connects brand guidelines.
![](https://cdn.myportfolio.com/b1e2d1646fb8bf1b3145be93bb75d112/4b1fb698-a6c5-4eff-93ae-d76284714686_rw_1920.jpg?h=0b214f37113308e9da6f1ebb26e01ca5)
Conference presentation slides
![](https://cdn.myportfolio.com/b1e2d1646fb8bf1b3145be93bb75d112/f989585a-8400-4863-9a63-ffe7025de36c_rw_1920.jpg?h=eeabc3334e5d50cdd912c5e47525426f)