Client: Law Society of Scotland
Brief: Redesign the brand marque, including a full suite of accreditation and membership logos.
The new branding simplified the design by removing the unnecessary 'The' and the URL, resulting in a cleaner, more modern look. The refresh encompassed comprehensive brand guidelines, sub-brand guidelines, internal and external communications, and digital collateral.
Typography set lowercase for a clearer, more approachable look.
The society crest is legally registered and required careful redrawing.
Suite of sub brands created in line with the new brand marque.
