Client: Law Society of Scotland
The challenge: Refresh the Law Society of Scotland’s brand marque, creating a cleaner, more contemporary identity while maintaining the recognition and credibility of an established professional body.
The creative thinking: Simplified the existing marque by removing unnecessary elements, creating a more confident identity supported by a consistent suite of membership and accreditation logos.
My role: Creative direction, logo refinement, brand guidelines, sub-brand development and communications across print and digital.
The result: A more streamlined and versatile brand identity, supported by clear guidelines and a cohesive visual system that works consistently across the organisation and its wider membership.
Typography switched to title case, creating a cleaner, more accessible feel.
The legally registered crest required careful redrawing to preserve its integrity.
Suite of sub brands created in line with the new brand marque.
