Client: Futties Gutties & Baffies
Brief: Develop a brand for a new vintage shoe shop in Glasgow. The quirky brand name features Scottish vernacular for different types of footwear; Futties (plimsolls), Gutties (trainers), and Baffies (slippers). Stacked typography highlights the double 'TT' and 'FF', as well as the 'IES' within the words.
The brand has a distinct retro feel, connecting both the company's ethical roots and the vintage footwear it offers.
