Client: Arla – Cravendale milk
Brief: Develop new sustainable packaging concepts for all three Cravendale variants. Cravendale milk is uniquely filtered for purity. The three new cartons (whole, semi-skimmed, and skimmed) feature a single graphic milk drop, symbolising the pure filtration process. The flat colour design provides a bold on-shelf presence, whilst also reflecting the ATL and BTL brand styles.
