Client: Cravendale
The challenge: Develop sustainable packaging concepts for Cravendale’s three milk variants, creating a distinctive and consistent presence across the range.
The creative thinking: A bold, minimalist design centred around a single milk drop, symbolising Cravendale’s unique filtration process. Flat colour and clean graphics create strong shelf impact while aligning with the wider brand identity.
My role: Creative concept, art direction, packaging design and promotional campaign.
The result: A cohesive, contemporary carton range with strong on-shelf standout, reinforcing Cravendale’s purity credentials and brand recognition.
