Client: Baillie Gifford
The challenge: Create a comprehensive brand book to bring consistency to Baillie Gifford's visual identity and communications, providing a clear reference for teams across the business.
The creative thinking: Develop a considered and accessible design system that brings together typography, layout, photography and tone of voice, balancing clear guidance with creative flexibility
My role: Design and art direction of the brand guidelines, developing layouts, visual examples and supporting design elements.
The result: A stylish, cohesive brand bible that brings the brand to life, giving teams the tools and confidence to communicate consistently across every touchpoint.
