Client: ASM (Advanced Semiconductor Materials)
The challenge: ASM needed a distinctive visual approach for its sustainability communications, creating a cohesive identity to bring its future ambitions to life and engage employees.
The creative thinking: I developed a visual treatment combining double-exposure photography with ASM’s destination grid, creating an aspirational, forward-looking aesthetic that felt distinctive yet connected to the wider brand.
My role: Creative development, art direction and design of the visual system and its applications.
The result: A distinctive, flexible visual direction that brought greater consistency, personality and purpose to ASM’s sustainability messaging.
