Client: Arco
The challenge: Create an identity for Arco’s Destination 2030 programme, bringing its new company values and profit-sharing scheme together under one engaging concept.
The creative thinking: Developed a forward-looking visual identity built around shared ambition, progress and the idea of a collective journey towards 2030.
My role: Creative concept, art direction, visual identity and supporting communications.
The result: A unifying programme brand that brought Arco’s ambitions to life, helping employees connect with the new values and feel invested in the company’s shared future.
